How to Build a Business in India

I think a durable company, a durable brand which lost the test of time will eventually win on experience. Indians are very loyal actually. Once they trust a brand by their lives, they will say, I want to stay with this brand here. That takes a long time to build and can be destroyed overnight. The moment you start taking your customers for granted, you're going to slide down. So build a brand, build trust, be reliable, be the brand that people and you longest love.

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