This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Say Goodbye to Free Social Media (365)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Microsoft's Business Model Is Fantastic, and They Don't Need This to Work

Bing is a total extra thing that they're creating on the side. Microsoft's business model is fantastic. They don't need any of this to work, and they'll be just fine. The money here is not for them to try and compete with Google at Search. But where Bing really start to shine is when they integrate it into Microsoft Word and PowerPoint and Excel. Can you imagine, do a spreadsheet?

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