Building the Foundation: Crafting Compelling Business Offers

This week, Dan goes back to the basics—because that’s where the breakthroughs often live. This might be the single most important episode you listen to, especially if you feel like you’ve hit a plateau.

He lays out the fundamentals of crafting a compelling offer, why most founders avoid doing it, and how your aversion to rejection might be holding you back from growth.
Resources Mentioned:

Download Dan's Offer Worksheet
$100M Offers by Alex Hormozi
The Ultimate Sales Letter by Dan Kennedy

CHAPTERS

(00:00:00) – The Biggest Lever Under $300K
(00:00:29) – Back to Basics: Offers
(00:02:07) – Offer vs Product
(00:03:57) – Why Founders Avoid Offers
(00:07:34) – Testing in the Market
(00:08:57) – The Offer Framework
(00:13:14) – Iterate and De-Risk
(00:16:08) – Final Thoughts & Resources

CONNECT
Dan “at” tropicalmba dot com
Ian “at” tropicalmba dot com

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