Urgency & Trust Marketing -- Jack Born // Deadline Funnels
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Balance Between Urgency and Trust
The deadline is designed to get people who are procrastinating to pull the trigger. It's not designed to convince someone who they're not resonating with a message at all. You have to use your other methods of communication and the time to build up that trust, credibility, and authority before adding something like automated urgency through a deadline funnel.
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