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Our 800th Episode Ask-Us-Anything Mailbag. Plus: ‘Elio’ and ‘How to Train Your Dragon.’

The Big Picture

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The Financial Power of Nostalgic Marketing in Animation

This chapter explores the financial triumph of animated films and the role of nostalgia in marketing, highlighting the success of classics like Mufasa and Lilo and Stitch. Through a personal anecdote, it underscores the significant influence of targeted marketing on consumer behavior among children.

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