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11min chapter
365: Changes EVERY Content Creator Must Make on YouTube w/ Codie Sanchez
The Think Media Podcast
Rethinking Creator Economics
This chapter discusses how content creators should pivot their strategies for brand deals and sponsorships towards equity and long-term business models in the rapidly growing creator economy. It emphasizes the importance of authenticity, brand identity, and genuine audience engagement, moving away from superficial influence to establish deeper connections with viewers.
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