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The Duel over Dual Agency

Industry Relations

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Navigating Dual Agency in Real Estate

This chapter explores the intricacies of dual agency within real estate, focusing on the potential conflicts and consumer skepticism that arise when agents from the same team represent both buyers and sellers. It emphasizes the importance of transparency and disclosure, particularly in familial and team-based relationships, while addressing the need for policy reforms to protect consumers. Through a real lawsuit example, the discussion highlights the balance between business practices and ethical considerations in agency relationships.

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