What Is a Transaction Led?

In India there is still 1.2 trillion dollars actually sitting in savings account and deposits the rate at which financial assets for example are growing two times faster than physical assets. A commission led player will always keep on selling you products which have higher commission because it optimizes for every maximization. The transaction led ecosystem also drives you to make more and more purchases because if you do more purchases more buy and sell more buy and sale then you actually make more. We want to create a much more impactful business by aligning ourselves deeply to consumers so we said that in mutual funds for example we don't take emissions we offer products which are direct plans marik plans so a consumer can earn 1%