How to Improve Your Marketing Funnel

Building a business from the ground up as a creator is no easy feat. Your success depends on a number of different things including your leadership, your team, and your strategy. Often, creators start without a blueprint and fail before they soar.

Consultant and Creator of the online course, Notion Mastery, Marie Poulin, always considered her work style to be chaotic. But whatever she thought she lacked, she looked for those capabilities in her team. Marie was recently diagnosed with ADHD, which gave her a newfound appreciation for her small team’s ability to take initiative and stay organized. 

Like many creators, Marie has a stream of ideas and is always tempted to reinvent herself. It took a few awkward hires before building a stellar team and she freestyled her marketing efforts before committing to a strategy. She eventually found her flow and more importantly a funnel that helped her stay consistent in her outreach, grow her business, and diversify her content to unlock new possibilities.

In this episode, Charli and Miguel talk with Marie about cultivating a supportive team as a creator with ADHD and optimizing her business strategy with ConvertKit.

Key Takeaways

• [00:44] - Have you heard?
  • [00:55] - Instagram scaling back its underperforming shop feature.
  • [02:24] - Notion added a new feature called team spaces.
  • [02:44] - Circle announced they are adding a course platform.
• [03:53] - Today’s main topic: Cultivating a creative environment with Marie Poulin.
  • [04:01] - Marie speaks about her course Notion Mastery.
  • [04:37] - Roles that Marie decided to hire for in her business.
  • [06:37] - How Marie cultivated her team that represents her vision.
  • [13:39] - How the funnel worked for Marie.
  • [18:14] - Marie’s strategy to get people interested in her templates.
  • [23:33] - How the audience responded when Marie diversified her content.
  • [27:05] - Why leaning too hard on one service can be dangerous for business.
  • [30:54] - Improvements Marie has in mind for her funnel.

Quotes

[09:50] - “Part of it is just recognizing talent in other people and noticing those gaps, and asking myself, can we work together? What are the things that matter to be similar and what are the things where I need to hire for the gap?” ~ @mariepoulin

[12:45] - “I want people to feel like they can’t believe that they get paid to do this work.” ~ @mariepoulin

[23:22] - “I do encourage creators, don’t be afraid to experiment with your wording, the phrasing, how you talk about what you do and see what forms actually convert better.” ~ @mariepoulin

Links

• Watch The Future Belongs to Creators on YouTube
• Marie Poulin
• Marie Poulin Twitter
• Marie Poulin Instagram
• Marie Poulin YouTube
• Notion Mastery
• Instagram
• Meta
• Notion
• Snapchat
• WeTalk
• Circle
• YouTube
• Salesforce
• Twitter
  
  

Connect with our hosts

• Charli Prangley
• Miguel Pou
• Haley Janicek

Stay in touch

• Apple Podcasts
• Spotify
• Twitter
• Facebook
• Instagram

Every week we celebrate a win from a listener.

Tell us about a recent launch, milestone or success (big or small!) right here and we might just shout you out in the next episode: https://convertk.it/listenershoutout. 

Start building your audience for free.

With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.