S2 E47 - Finishing Off the Year Strong | Stacking Growth Live AMA
Stacking Growth | The B2B Marketing Podcast
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Is Your Paid Strategy Not Working?
I'm just curious, like, I assume at some point we've baseline, in this case, you've started with organic. And then I assume when you overlay a paid strategy, you should be able to see a delta. If we don't see any difference, then wouldn't we assume that given enough time, the paid strategy is not working? - Yeah, I was gonna say that's one of the challenges a lot of times is people cast two wide of an hit with their paid strategy. So they've built on their LinkedIn organic efforts, but they might not see seeing that volume increase after that paid strategy.
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