Zepto is getting cheaper and everyone has noticed. But the real story is what the company is trying to fix behind the scenes. Aadit Palicha wants Zepto to feel like Dmart for quick commerce: lower prices, better availability, and more value each time you open the app.
But this shift comes with big questions. The company is burning more cash. Competitors are calling it out. Senior leaders are leaving. And the IPO clock is ticking.
Today, we look at why Zepto is changing its strategy now and what it means for the next year.
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