I think adding more data distracts business users from the work of thinking about customers and building solutions for them. I think it would probably if we'll have a centralized platform of frameworks that helps to scale into different departments and segments that would be deal. And then we'll be able to have data professionals who embedded into specific departments to own some part of that centralized but visualized semantic layers like a data model. But yeah, that's just my quick take on that question. And you take cover. It was really cool dude. He asked you know technical do non technical users want to be more involved or do we hire analytics professionals to do that work for them.