This episode is brought to you by Bioptimizers, Cozy Earth, and Sweetgreen.
When we hear "fast food," we often picture highly processed, questionably sourced ingredients. But in our hectic lives, we crave quick, wholesome options that boost longevity instead of fueling disease. Meet Nicolas Jammet, one of the masterminds behind Sweetgreen—a game-changing solution now thriving in countless locations nationwide.
Today on The Dhru Purohit Podcast, Dhru sits down with Nicolas Jammet, Co-Founder and Chief Concept Officer of Sweetgreen, a healthy fast food restaurant that prides itself on creating quality food. Nicolas shares how and why Sweetgreen came about and why it was Sweetgreen’s mission to focus on creating with transparency. He also shares why Sweetgreen decided to shift away from seed oils and focus on quality fats and how Sweetgreen continues to be an innovator in the restaurant space.
Nicolas is the Co-Founder & Chief Concept Officer of Sweetgreen, the mission-driven restaurant brand that serves healthy food at scale. Sweetgreen’s vision is to be as ubiquitous as traditional fast food but far more transparent and honest. Nicolas has been recognized as a key innovator in food and business and was named Fast Company’s “Most Creative People in Business.”
In this episode, Dhru and Nicolas dive into (audio version / Apple Subscriber version):
- The shocking decision behind removing seed oils from Sweetgreen’s meals (2:24 / 2:24)
- Are seed oils harmful (3:52 / 3:52)
- Innovation in the fast food industry space (19:20 / 16:43)
- The customer response from an innovative decision (23:30 / 21:08)
- The importance of high-quality protein and the benefits of eating protein (25:50 / 23:15)
- Working with regenerative growers (47:46 / 43:08)
- Collaboration with farmers (51:30 / 47:02)
- Avoiding sugar in dressings (54:35 / 50:05)
- Choosing the appropriate grains for Sweetgreen’s menu (56:52 / 52:00)
- Core health principles (58:40 / 53:54)
- The why behind building Sweetgreen (1:03:35 / 58:00)
- The future of Sweetgreen (1:09:00 / 1:04:32)
- Advice for entrepreneurs ( 1:14:38 / 1:09:55)
For more on Nicolas, follow him on Instagram and @nicolasjammet on Twitter/X.
Start the New Year off right and dial in on your sleep. Go to bioptimizers.com/dhru now and enter promo code DHRU10 to get 10% off any order.
Right now, get 40% off your Cozy Earth sheets. Just head over to cozyearth.com and use code DHRUP.
Find out more about Sweetgreen and their newest protein plates at www.sweetgreen.com. New Users of the sweet green app can use the code "Dhru5" for $5 off.
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