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#22 How To Turn Down A Billion Dollars: The Snapchat Story

Founders

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Snapchat's Future

Snapchat grew by a factor of 10 from 100,000 daily active users to a million in just six months. While the front-facing camera on smartphones helped Snapchat gain early traction, smartphones' address books may have done even more to drive viral growth. Because users saw Snapchat as a texting replacement, they expected messages to be sent and received within seconds. Evan wasn't interested in a quick payday or a steady job at a big tech company.

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