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Ep229 - Dan Ariely | Predictably Irrational

Talks at Google

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Playing Hard to Get Is a Good Is a Good Recipe

Cognitive dissonance is the idea that it's uncomfortable for us to live with two ideas that don't fit. The moment you work harder for somebody, for something, you change your opinion and this person is actually worth more. So thinking also about what's the environment that could maximize how much we're going to learn about that person is important.

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