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13min chapter
Means of Control — Part 1
Politicology
Evolution of Data Collection by Data Brokers
The chapter explores the evolution of data brokers over four generations, detailing their transition from basic address collection to monitoring social media for targeted advertising. It discusses the increased government interest in consumer data post-9/11 for counterterrorism purposes and the potential privacy risks associated with large datasets. The chapter also highlights the extensive profiling capabilities of ad tech vendors in creating detailed profiles of individuals for targeted advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode