Means of Control — Part 1
Politicology
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Evolution of Data Collection by Data Brokers
The chapter explores the evolution of data brokers over four generations, detailing their transition from basic address collection to monitoring social media for targeted advertising. It discusses the increased government interest in consumer data post-9/11 for counterterrorism purposes and the potential privacy risks associated with large datasets. The chapter also highlights the extensive profiling capabilities of ad tech vendors in creating detailed profiles of individuals for targeted advertising.
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