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Learn from every "no," w/Walker & Company's Tristan Walker

Masters of Scale

CHAPTER

Deal Maker - How to Tell a Really Bad Idea From Sounding Idea?

The first hour, green bay packers deal was live. We had forty thousand users come through the system. It was like nothing i've ever experienced before. Offering your customers a stake in the brand they love can give them a sense of ownership,. You're marketing to people who are going to be your customer base. Imagine that network effect you can create by creating an army of five thousand investors.

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