MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)
Mobile Dev Memo Podcast
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What's Next?
The ability to measure across different surfaces, where you'd mark it in a somewhat appoes apples basis, t v wasn't the only place that people advertised. The digital mediums are owned by walled gardens that are very sophisticated about the value of the data they own. And then three, and i'll foreshadow maybe the next topic, a radical shift in recruitment methodology which means it's possible to run a panel that's not 50 thousand, but actually like ten million panelists.
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