Clashing Giants: The Battle for Sports Broadcasting Dominance

It’s the early 1990s and media mogul Rupert Murdoch is out to shatter ABC, CBS and NBC’s stranglehold on American TV and take his Fox network into the TV majors.

To succeed, Fox will need a powerful battering ram and only one will do: the ratings magnet that is the NFL. And having been spurned twice before by the football league, Murdoch’s going to need all his cunning to get the NFL on side. But that's only the first step in a campaign to challenge ESPN’s position as the champion of American TV sports.

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