3min chapter

Trapital cover image

The State of Music (with Will Page)

Trapital

CHAPTER

Apple's Music Carnivores

Apple has launched Apple classical, a good example of differentiating a product. The other example from Apple is to go back to bundling. How much does Apple really charge if I gave $30 a month for Apple one? We might have in the next 10 years carnivores bundling which swings back towards convenience and away from individual items. So Apple, take 30 bucks a month off my bank balance, please. Take 40. All I want is one direct debit. I don't care about the money. I just want the bundle. And I don't want to see 15 direct debits every month. Is that plausible? Personally, I don't buy it, but you can sow

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