18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation
ADSN
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How to Measure Ad Spend Effectively
Ad tech is becoming like a call it a technological frontier which is exciting because for a long time, you know martech slash ad tech and i'm not an ad tech guy. But there's a lot of opportunity being unlocked with these adaptations that advertisers are making in the digital world. And I can say from our time at snap and then our friends are still there like it's scary regardless if you're a multibillion dollar market business or even Like a small d2c brand just the total sort of Mind shift of how things work isn't going back.
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