Intro

This chapter explores a salsa immersion company in Colombia and its role in promoting personal wellness through dance. The discussion emphasizes the cultural significance of salsa in combating depression and the transformative power of community engagement.

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Episode notes

#572 Ready for a reset that goes deeper than your average vacation? In this episode, host Brien Gearin sits down with serial entrepreneur David Schafran, founder of Somoloco — a one-of-a-kind salsa dance immersion company operating in Medellín, Colombia. David shares how he went from launching a venture-backed medtech startup to following his joy and building a high-margin, spiritually fulfilling business that helps people reconnect with themselves through movement, music, and community. From organic beginnings to winning TripAdvisor’s Travelers’ Choice Award, David walks us through how Somoloco operates like a yoga retreat with a Latin twist — blending private instruction, cultural immersion, and transformational experiences. Tune in to learn how he built the brand, structured pricing, scaled with a lean team, and designed an unforgettable product that’s as much about emotional healing as it is about dancing!

What we discuss with David:

+ From medtech startup to dance retreats

+ Origins of Somoloco in Colombia

+ Dance as emotional and mental reset

+ Structure of the salsa immersion experience

+ Building a lean, high-margin business

+ Organic team-building through relationships

+ Pricing strategy and value-based offerings

+ Operating remotely with a local team

+ Winning TripAdvisor’s Travelers’ Choice Award

+ Creating transformative, embodied experiences

Thank you, David!