How a Podcast Can Scale Your Business - Allie Casazza & Julie Solomon
The Cathy Heller Podcast with Cathy Heller
00:00
How Do You Become the Go to Influencer for These Brands?
When i first started out, i had no following. Had nothing to do with paid advertisements. Like i just knew how to connect with the brand and work out a cleveration. And so when people come to me and they're like, i don't have anything to pitch to brands. I don't haveanything. It's about, again, thinking bigger. Stop playing small. Enough with that scarcity mentality. We all have our own unique background, experience, life story. You're going to have something that is truly unique to you that a brand can find valuable. For me, i i want to build the relationship with these brands. So if topochico wants to come on an
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