How to Build a Brand That Serves One Type of Customer

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"I'm a big proponent of let's build a brand around one customer and serve that customer in as many ways as possible," he says. "That's gonna give you so much more ability to like acquire those customers because your lifetime value of one customer if you acquire them one time but you have ten products to sell them over the next couple years is insane." He adds, "You know it's just gonna go up from there that is not I love that"

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Jeff Lieber, founder of an Amazon Consulting Agency, TurnKey Product Management, has helped Amazon sellers grow to sell 8-figures & beyond since 2014. He loves helping people achieve their goals.

Top 3 Value Bombs

1. If you come up with a compliment to your product that is a must-have, that's better than just creating a competing product.

2. Serving customers in multiple ways gives you the ability to acquire customers through marketing and be more profitable in the long run.

3. Great images, great sales copy, a video, and great customer reviews results in high conversion rates almost every single time.

Jeff’s Website – Go there to get the best free resources for fast-growth on Amazon! Plus, qualified businesses will get a free 1-on-1 Amazon breakthrough call with Jeff & his team to advise you on how to grow your business on Amazon (special for Fire Nation!)