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The Amazon Formula To Sell 8-Figures & Beyond with Jeff Lieber: An EOFire Classic from 2021

Entrepreneurs on Fire

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How to Build a Brand That Serves One Type of Customer

"I'm a big proponent of let's build a brand around one customer and serve that customer in as many ways as possible," he says. "That's gonna give you so much more ability to like acquire those customers because your lifetime value of one customer if you acquire them one time but you have ten products to sell them over the next couple years is insane." He adds, "You know it's just gonna go up from there that is not I love that"

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