D2C - the marketing challenge of convenience vs. commitment
OnBD with ALF
00:00
The Importance of Branding in a Direct Consumer Business
Warby Parker started online, but it's now a premium prestige brand in its own right. They were the first ones who sort of offered you a chance to try on at home. So really tried to get over this barriers conversion as a DTC business trying to sell a new product. And so he effectively, his friend who'd founded Warby Parker essentially gave him the advice.
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