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6min chapter
RV220 - Who Owns GTM? | Go To Market Live Episode 37
B2B Revenue Vitals
The Evolving Role of CMOs in SaaS Growth Strategies
This chapter explores how Chief Marketing Officers in SaaS companies are redefining their responsibilities to adapt to changing economic landscapes. It emphasizes the significance of product marketing and customer renewal in driving growth while advocating for organizational changes that prioritize accountability and resource allocation.
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