
Investing with Permira’s Tara Alhadeff
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Is Doc Martin's a Bigger Brand Than the Business?
During the valentino investment, another brand that it is bigger then the business is doc martin can you talk a little bit about that and what you think about it as a business? Yes, sure. Happy too. We invested in doc martin's eight years ago now, in january 20, fourteenth. And the original thesis was exactly what you said. We had a brand that was enormous, globally known. Everybody, people of all ages and all walks of life knew what do martin's was. So we weren't sure if docks could be literally billions, which now it's well on its way to being. But what we were sure was that this was a brand
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