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Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers

Sales Leadership Podcast

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Great Ideas Versus Priorities - What's the Difference?

Rian: We'd all rather be competing against a world of ideas at a higher level than banging it out with two or three other people in the prospect's brain to your example with the architectural firm. What i'm saying as solutions don't get bought. There's a solution for everything. So why are you selling a solution sale when it's only priorities by so, so you're but you're your hundred %, right?

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