How I Built This with Guy Raz cover image

How I Built Resilience: Ajay Prakash and James Joun of Rinse

How I Built This with Guy Raz

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Building Foundations: The Importance of Values in Co-Founding

This chapter explores the journey of startup co-founders as they discuss the critical nature of aligning values and expectations in their partnership. They share how early conversations helped establish guiding principles that have influenced their resilience and decision-making in the entrepreneurial landscape.

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