The host and guest discuss the significance of courage as the key virtue for success, and delve into Brad Peterson's experiences as a founder and serial entrepreneur, including his latest venture Pila and his new book 'StartUp Santa'.
The holidays are fast approaching, and Brad Pedersen has arrived with a wealth of entrepreneurial life lessons for founders and leaders. Brad, author of Startup Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys, joins host Robert Glazer on the Elevate Podcast to share lessons from a life of entrepreneurship and share a wealth of best practices and stories for any founder.