
Vita Coco: Michael Kirban
How I Built This with Guy Raz
00:00
Coconuts & Connections: The Birth of Vita Coco
This chapter recounts a casual bar encounter that sparks a journey into the world of coconut water business, highlighting its cultural significance in Brazil. The speakers detail their partnership, investment decisions, and initial challenges in launching the Vita Coco brand in the U.S. market, emphasizing the importance of networking and belief in their product's health benefits.
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