BBM's Long Tail and Global Market Share

Back when text messages cost 10 cents each, BlackBerry came up with a better way: BlackBerry Messenger, commonly known as BBM. It was the first new idea about messaging in a long time, and it was a huge hit… for a while. Nilay Patel and Joanna Stern join David Pierce to talk about a messaging service that was years ahead of WhatsApp and iMessage, but ultimately fizzled.

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