Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

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Navigating the Challenges of Startup Naming

This chapter explores the pitfalls startups encounter when naming their products, particularly the risks of being emotionally attached to initial code names. It emphasizes the value of using unique code names to facilitate a more objective naming process and discusses resources available for professional naming assistance.

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