The Evolution of Live Audio and Influencer Marketing

This chapter examines Spotify's acquisition of Betty Labs and its potential to reshape real-time audio interactions, contrasting it with platforms like Clubhouse. It discusses the competitive landscape and monetization strategies in social audio, as well as the challenges faced by creators on platforms like Facebook and Instagram. Additionally, the chapter highlights the shift towards branded content in media and the evolving role of influencers in marketing amidst changing online advertising norms.