3 Most Reliable SEO Wins: Updating Content -- Andy Crestodina // Orbit Media Studios
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Short Game Versus the Long Game
If there's a phrase for which you rank 11, 12, 13, you call make it a better page. Longer, more specific, less competitive key phrase, the longer tail key phrase that you're already ranking a little bit higher. But if we start with the premise, if you only have a few minutes this month to do marketing, the quick wind is going to give you better results.
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