Anthony Iannarino on Leading Growth
Outbound Squad
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Are You a Sales Manager?
In his new book, "How to lead transformation," Anthony Cevallos talks about how sales leaders can transform their companies. He says there are four categories of people who do it well: those that don't recognize a change needs to happen and the ones that know what they need to do but aren't willing to go through with it. Sales managers should be trained in this kind of leadership role, he says; not enough is done for them.
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