60. Why should you care about TikTok?
Future Proof
00:00
How to Customise Your Creative for Your Brand?
Tiktock is the ultimate in terms of a platform where you need to customize your creative for as an advertiser, as a brand. Do you think advertisers are gettingto grips with that? Have you seen examp sof, you know, where advertisers don't understand that and are just trying to run creative they're createv for another platform or do you advise them very carefully throughout the process? I started my career at oglvy, and i remember thoese i quote from many years ago, the still stands true to this date, which is, test, test,test, testYour creative will never stop improving.
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