113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
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The Importance of Fluffy Copy
When you were working as a translator the biggest challenge was that clients didn't really have an understanding of what their brand was. What I've come to understand now about how kind of fluffy copy is is really just by entering the world of b2b and sass companies has opened my eyes to a whole world of fluff, it's almost like my mission now. That's why I enjoy working with tech companies so much because often, you know obviously tech companies are often founded by someone more technical they know their product but not necessarily communication experts.
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