
RV 74 - Shifting Metrics for Better ROI | The Launch Pod
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The Future of Influencer Marketing
There's no sense in doing any of the things that I'm about to say if you can't effectively Drive results from LinkedIn a podcast. Influencer marketing we've been getting more into and trying, OTT or like streaming video ads could be really interesting for B2B companies. And also Podcasts advertising is getting better with in terms of like programmatic distribution making it easier for people to use so Those are the places where if you have a high-performing marketing team those are the placeswhere I'd start to be deploying more dollars.
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