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BDTP. Marketing for Humans with Sarah McCredie
UI Breakfast: UI/UX Design and Product Strategy
The Purpose of Simple Marketing
Even within the SaaS world a lot of SaaS companies are targeting B2C brands so and that right that's something I was doing at Shopify Plus as well. We target kind of mid-sized to enterprise direct to consumer brands specifically. Simple marketing, simple messaging, human emotion everything like that seems to be like an overarching theme in your career. Why do you think we need more simple things? I think it would make us a lot happier like as humans right like I.
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