Beyond Resilience: The Path to Robustness in Business

This chapter explores the concepts of resilience and robustness in the face of modern business challenges, particularly in supply chain management. It emphasizes the need for companies to not only recover from disruptions but to proactively build structures that allow them to thrive amid challenges. Through personal anecdotes and examples from the COVID-19 pandemic, the chapter illustrates the importance of long-term planning, flexibility, and adaptability in achieving true organizational robustness.