
US content spend cutbacks, anime's growing investment, and DAZN's future in France
The Amp
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Transformations in Streaming Content Spend
This chapter examines the decline in US-produced content spending by major streaming platforms due to factors like COVID-19 and Hollywood writer strikes. It highlights the industry's shift towards cheaper international content and the rise of unscripted programming, while stressing the ongoing importance of US content for global markets. Additionally, it analyzes the strategic adjustments made by services like Apple and Amazon to diversify offerings and enhance subscriber engagement amidst changing market dynamics.
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