The Importance of Storytelling

Darren says you don't have to create anything new to change the world. You can do it by simply explaining an old thing in a new way, packaging it in a better story. Apple is still riding on the genius of Steve's original fiction making. Morgan Freeman can narrate a story about a credit card that brings people to tears and drives millions of dollars in new revenue. While a scientist who might cure a disease if they can't tell a compelling story will go unnoticed,. unfunded and will fail.