Killing Traditional Marketing With Pleasure
B2B Mentors
00:00
Getting Your Hands Dirdy
I think it's critically important that you get beyond the marketing as you know it. You have to be sitting with your demand generation guys and really helping craft campaigns. I'm i say that moketeers, they sit at the intersection of strategy and creativity. It's their job to help craft corporate strategy and what those business objectives are going to be. But on top of that, then it's Their job to develop a creative execution of that strategy. And so you're deftly getting your hands dirty. That's what needs to happen for you to be a great marketer. Well, cool. Will anything else? Specific recommendations, suggestions, anything you want to touch on here,
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