The Importance of Having a Framework for Integrating Data

If I'm responsible for the data coming in, well, I don't be responsible. If you want this to be accurate, if you want us to tell a story, we need to actually have these little, how values not,. You know, your opportunity is, I think it should work kind of thing and that ability. And so it's going to Mike's point too. Also, yeah, once you start owning that, you're going to care a lot about what you see in there. Rather than not the data is wrong. But in this is less like there's some political track going on here where you can, you can start budding heads between teams.