How Can You Make Money if You Know Someone's Name, Address and Social Security Number?

In the first quarter of two thousand 15, we saw almost 100 million patient records get pinched by hackers. People weren't sure what it could be used for. Who's doing this? Why was it just being sold on the dark market for a quick bitcoin? In what ways could this information be valuable to hackers? How can you make money if you know someone's name, address, social security number and stuff like that?