203: From Data Dreams to Practical Marketing Outcomes with Spencer Burke of Braze
The Data Stack Show
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The Growth Journey of a SaaS Startup
In this chapter, the speaker recounts their 13-year experience at a startup, detailing the challenges of achieving product-market fit and navigating the evolving mobile app landscape. They share pivotal moments, such as securing Urban Outfitters as a customer, while highlighting the significance of cross-functional collaboration and the emotional rollercoaster of startup life. The chapter also explores the vital interplay between marketing and data teams, emphasizing the importance of technical skills and data accuracy in enhancing marketing outcomes.
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