How Stories Happen with Jay Acunzo cover image

Tom Webster: podcasting's top researcher on how to tell the story of numbers

How Stories Happen with Jay Acunzo

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Exploring Qualitative Insights for Audience Understanding

This chapter explores the critical role of qualitative research in grasping audience behaviors and preferences prior to conducting quantitative surveys. It highlights the laddering technique for gathering insights and stresses the importance of understanding media consumption to enhance content relevance and engagement.

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