The Greatest Good

Danny Cevallos: "I have to admit, when you started this project, I also thought the numbers would be small" He says executives expected payout number to be between 1000 and 2000. But it turned out to be 10,000; they realize noise was costing them over $2 billion a year. 'They viewed it at their experiment. It was a challenge,' he says of companies who took on his work.