Is Tiktok an Unstoppable Platform?

Tik tock is the fourth most popular video serice a. And 60 % of consumption is on apple devices. They are number one on average monthly hours spent on social platforms in the us, 26 hours of consumption. The grap is going up at an incredible rate, whereas actually face books at 16 and instagram is at eight and pretty flat. It tells us that tik tock has to be where you are investing all sorts of time to engage audiences.